SHOHEI

SHOHEI FW Campaign Image

SHOHEI is a high-end ready-to-wear womens and menswear fashion label focusing on innovative traditional materials in combination with performance fabrics.

The brand has been created between the Austrian Creative Director Lisa Pek and the Japanese CFO Shohei Yamamoto in 2016.

Our design philosophy is to create a dialog between man and the modern world within culture, technology and nature.

SHOHEI is a Japanese traditional male-name with its meaning of ‘world-peace’

Our value proposition is to provide innovative material concepts in combination with smart garment engineering in order to create high-end fashion for a dynamic lifestyle.

SHOHEI is for citizen if the world and those that go out into it with the intention of enhancing it.