SABINNA is a fashion and lifestyle brand for women. Founded by Russian-born and Austrian-raised designer Sabinna Rachimova. She graduated from Central Saint Martins College of Art and Design. Before launching her eponymous label, she worked for the leading Parisian Fashion house Christian Dior and London brand Mary Katrantzou.
The label is based in London and has a knitwear studio in Vienna. SABINNA presents a seasonal collection at London Fashion Week and in May 2017 won the Fashion Futures awards presented by Decoded Fashion and the British Fashion Council. The brand is well known for its innovative take on selling strategies and direct communication with the customer.