Never a follower of trends, Hathairat has always followed her natural fashion instincts and designed what she believes looks best on the individual woman. Having an international residence inevitably gives the collection a global influence visible in the multi-wearability of "hard-to-miss" statements, all of which can be seen throughout her designs. Hathairat's initial designs are fit and flare and color blocking, combined with various luxury fabrics, all including fine detail of ruffles, multiple layers and voluminous look and feel. Many of Hathairat's designs feature her signature fun, pop-culture inspired, fashion-forward, unique prints. The creative direction of her brand focuses on statement styles that are the go-to-occasional-wear with a witty yet romantic character and modern appeal.
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